As the days grow longer and the temperatures rise, it’s time to dive into the world of summer swimwear. Whether you’re lounging poolside, surfing the waves, or soaking up the sun on a sandy beach, the right swimsuit can make you feel confident, stylish, and ready to take on whatever adventures the summer has in store. Each year, swimwear trends evolve, bringing fresh styles, colors, and innovations to the forefront. For 2024, the swimwear trends promise a blend of bold, nostalgic, and eco-conscious designs that will have you excited to hit the beach.
If you’re looking to update your swimwear collection, you’ll want to know what’s hot for this summer. From chic minimalism to eye-catching patterns, here are the top summer swimwear trends you can’t miss.
1. Sustainable Swimwear
One of the biggest trends in fashion over the past few years has been sustainability—and top summer swimwear trends is no exception. With environmental concerns growing, many swimwear brands are turning to eco-friendly fabrics made from recycled materials like ocean plastics, recycled nylon, and organic cotton. This shift to sustainable swimwear is a major trend for 2024, and it’s one you can feel good about.
Choosing swimwear made from sustainable materials not only helps protect the planet but also promotes responsible consumption. Many of these eco-friendly fabrics are high-performance and durable, ensuring that your swimsuit will stand up to long days in the sun and surf. Look for brands that are transparent about their production processes and materials—this way, you can confidently choose swimsuits that align with your values.
2. Bold Cutouts
If you’re ready to make a statement this summer, bold cutout swimsuits are the way to go. Cutouts have been making waves in fashion for a few seasons, and they are taking over swimwear this year. These swimsuits feature strategically placed gaps or slits that add intrigue and flair without sacrificing style or modesty.
From one-piece swimsuits with a daring midriff cutout to bikinis with side slits or geometric designs, this trend allows you to show off some skin while maintaining a sophisticated, chic vibe. Cutouts create visual interest and flatter your body’s natural curves. Whether you prefer a minimalist design or something more elaborate, there are cutout swimsuits to suit every taste.
3. Retro-Inspired Swimwear
Nostalgia is a strong influence in fashion this year, and swimwear is no exception. Retro-inspired swimwear is making a major comeback, drawing inspiration from vintage styles of the 1950s, 60s, and 70s. Think high-waisted bikinis, one-piece suits with sweetheart necklines, and bold, oversized polka dots.
The retro look is characterized by its elegant cuts and flattering silhouettes, which emphasize curves and offer a more modest alternative to some of today’s skimpier styles. High-waisted bikini bottoms are particularly popular, as they elongate the legs and provide a smooth, flattering fit. Retro swimwear not only brings a fun, vintage vibe to your beach days, but it’s also universally flattering and comfortable.
4. Sporty Swimwear
Athleisure has taken over many aspects of fashion, and swimwear is no exception. Sporty swimwear is a trend that continues to rise, offering both performance and style for active beachgoers and water sports enthusiasts. This trend incorporates elements of athletic wear into swimwear designs, from zip-up rash guards and cropped swim tops to supportive bikinis with adjustable straps.
Sporty swimsuits are designed to stay in place during intense physical activity, making them ideal for surfing, beach volleyball, or even swimming laps. They also provide a more covered-up look, so you can feel secure while engaging in active pursuits. If you’re someone who loves spending time in the water or enjoys an active beach lifestyle, sporty swimwear is both functional and fashionable.
5. Bright and Bold Colors
This summer, it’s all about embracing bold, vibrant colors that make a statement. While classic neutrals like black, white, and navy never go out of style, 2024 swimwear trends are leaning heavily toward brighter shades and bold hues. Think neon greens, electric blues, hot pinks, and sunny yellows.
Bright, bold swimwear is an easy way to stand out on the beach or by the pool. Vibrant colors instantly elevate your mood and can be flattering on various skin tones. Whether you opt for a solid-colored swimsuit or one with color-blocking, bold hues are sure to make you the center of attention. If you’re feeling adventurous, try combining neon shades or picking a swimsuit in a color that reflects your personality.
6. Minimalist Designs
On the opposite end of the spectrum, minimalist swimwear is also trending for summer 2024. Think sleek, simple designs with clean lines, understated details, and an emphasis on fit and comfort. Minimalist swimwear focuses on quality over embellishment, often featuring smooth, solid fabrics without intricate patterns or frills.
One-piece swimsuits with deep V-necks, classic triangle bikinis, and bandeau tops are examples of minimalist styles that emphasize elegance and simplicity. These designs are timeless and versatile, ensuring that your swimsuit will remain in style for years to come. If you prefer understated elegance, minimalist swimwear is a sophisticated option that’s both flattering and timeless.
7. Metallic and Shiny Fabrics
Metallic and shiny fabrics are another major trend for swimwear this summer. Shimmering materials like gold, silver, and metallic black are being used in swimsuits to create a bold, glamorous look. These swimsuits catch the light beautifully, making them perfect for poolside lounging or evening beach parties.
Metallic swimsuits come in a range of styles, from subtle metallic details to full-on shimmering one-pieces and bikinis. If you’re looking to add a touch of glamour to your summer swimwear collection, a metallic swimsuit is a must-have. These swimsuits are not only eye-catching but can also be slimming and flattering due to their reflective qualities.
8. Sustainable Swimsuits with UPF Protection
Another great way to combine style and self-care is by choosing swimwear that offers added UV protection. Many brands are now designing swimsuits with built-in UPF (Ultraviolet Protection Factor) technology, which helps protect your skin from harmful UV rays while you soak up the sun.
This trend is especially important for those who plan to spend a lot of time outdoors, whether at the beach, by the pool, or participating in water sports. UPF swimwear doesn’t just protect your skin—it also keeps you comfortable by reducing the need for constant reapplication of sunscreen. Many stylish swimsuits now feature UPF 50+ protection, ensuring you stay safe while looking chic. This trend combines fashion, function, and skin health.
9. Crochet and Textured Fabrics
For a bohemian-inspired look, crochet and textured fabrics are taking over the swimwear scene. Crochet bikinis and cover-ups are a huge trend for summer 2024, offering a laid-back, beachy vibe that’s perfect for poolside lounging or seaside strolls.
The intricate, handmade quality of crochet swimwear adds a unique touch to your beachwear collection. Whether it’s a crochet one-piece or a bikini with crocheted details, these swimsuits exude a relaxed, artistic feel. In addition to crochet, other textured fabrics, such as ribbed or knitted materials, are also popular for their tactile, stylish appeal. These textures provide a little extra flair while maintaining a laid-back, boho aesthetic.
10. Statement Swimwear Accessories
In addition to the swimsuits themselves, accessories are a key part of summer swimwear trends. Think oversized beach hats, colorful sarongs, statement sunglasses, and large beach bags that complement your swimwear. Accessories are a great way to personalize your beach look and add a touch of style to your overall ensemble.
One of the biggest accessories trends for 2024 is the use of chunky, bold jewelry, like oversized hoop earrings, layered necklaces, and layered anklets. These statement pieces can make even the simplest swimsuit look elevated and unique. Scarves and kimono-style cover-ups are also popular for adding a touch of glamour and sophistication to your beach attire.
Conclusion: Swimwear That Reflects Your Style
With so many exciting swimwear trends this year, there’s no shortage of styles to suit your personality and lifestyle. Whether you opt for a sustainable swimsuit made from recycled materials, a sporty design that supports your active lifestyle, or a bold and colorful piece to make a statement, there’s something for everyone this summer. So, as you prepare for beach days, pool parties, and tropical stay trendy with HauteFlair, embrace the trends that speak to you and dive into summer with confidence and style.