In today’s society, the department store is a solid feature in most towns and cities over the UK. Popular for their huge range of products, such as for example clothes, electrical items and furniture, all located beneath the one roof, they have come to be known as one-stop shops, effectively eliminating the need to trawl round hundreds of individual stores to purchase different items.
Built on the concept of convenience, department stores Department Store have already been around for over a century. Inevitably over time, they will have evolved to own consumer increased expediency, with features such as online catalogues becoming typical.
However, the advent of the department store came about in 1852 in Paris, France. At that time, computers had yet to be invented and it was the physical stores themselves which were celebrated for their innovative method of shopping. Not only were there a variety of different departments displaying a variety of goods for sale, but those goods also had fixed prices mounted on them, removing the necessity for bargaining and haggling. It had been at this time the notion of a ‘money back guarantee’ was introduced, which allowed for the exchange and refund of unwanted or faulty goods.
By 1890, the idea of department stores had taken hold and retail entered a complete new era. Over time, many features were added to them, in order to make the shopping experience as holistic as you possibly can for consumers, without them leaving the store. For example, features, such as for example restaurants, and services like personal shoppers, generally became standard.
The introduction of department store catalogues was also a big step. The stores cannot only extend their branding in to the home, but also it meant that customers could order what they wanted by simply looking at the catalogue, and either calling around place their order via the telephone, or posting an order form.
It is the advent of the internet, however, which includes really changed how people shop and has served to extend even more the number of goods and services shops offer. No more are people restricted to the merchandise in a single particular store or catalogue (different stores, based on their size, will stock different items, whilst catalogues are restricted by printing costs, for instance), and instead they now have access to a larger range of goods.
Additionally, people can order their desired items online and also have them delivered a few days later. Indeed, if the fast delivery option is chosen, it is possible for some items to be delivered the next day.
Many high street shops now operate an online outlet in addition to their high street property operations and Debenhams Direct is but one of these of what department stores can offer in the form of website services. From their online wedding ceremony, where one can organise your wedding gift list, buy stationery and shop for your dress, as well as hire the groom’s outfit, to benefiting from their special clothing range previews and exclusive gifts, it is possible to partake in a holistic shopping experience, without leaving the comfort of your armchair.